If there was one battlefield where the NDA gained a decisive edge in the Bihar Assembly Elections 2025, it was the digital landscape. And the strategist who engineered that edge was T R T V Ram. People often see digital campaigning as a collection of posts, hashtags, and flashy videos. Ram approached it differently. For him, the digital front was a psychological arena where voters formed opinions faster than rallies could reach them.
Ram’s digital strategy began with mapping Bihar’s online behavior. Instead of assuming what people consume, he studied how they consume it. Urban youth spent time on reels. Rural families trusted WhatsApp forwards. Women engaged more with short explainer videos. Local influencers shaped opinions far more than national handles. Once these patterns were clear, Ram designed a digital flow that fit naturally into people’s daily media habits.
Here’s the thing: Ram didn’t believe in overloading voters. He believed in consistency. Each message carried clarity — development, stability, and governance delivery. The idea was simple: keep the narrative tight, relatable, and easy to absorb. Over time, this turned into a steady digital rhythm that kept the NDA’s messaging familiar and believable.
One of his sharpest moves was building a multi-tiered WhatsApp network. This wasn’t just a broadcasting tool. It was a real-time listening device. Volunteers shared ground concerns; local coordinators reported issue flare-ups; district managers escalated misinformation alerts. Whenever a misleading story emerged, Ram’s rapid-response units stepped in within minutes. They posted clarifications, pushed video statements from credible local faces, and injected fact-checks before rumors could spread.
Ram also understood the power of micro-influencers. These weren’t big celebrities or political commentators. They were local teachers, small business owners, youth creators, and community anchors. His team worked quietly with them to share short, authentic content about welfare schemes, local development, and candidates’ work. Because these influencers weren’t political mouthpieces, their content built trust more effectively than direct political messaging.
Another breakthrough was Ram’s district-wise digital segmentation. Each region received content in its own tone, dialect, and cultural rhythm. Issues in Darbhanga weren’t the same as issues in Jamui. Concerns in Patna didn’t mirror concerns in Gopalganj. Ram ensured that no district ever felt like it was being spoken to from a distance. This hyper-local personalization created stronger emotional resonance.
As the campaign progressed, the impact became visible. Opposition narratives struggled to break out. Negative campaigns fizzled within hours. Youth conversations tilted in favor of NDA candidates. Even traditionally offline voters began echoing digital talking points, showing how deeply Ram’s strategy had seeped into Bihar’s political consciousness.
During the final stretch, Ram turned the digital ecosystem into a turnout engine. Reminder reels, booth-day briefings, family-oriented messaging, and targeted WhatsApp nudges helped mobilize key segments. The result was historic: Bihar recorded close to 67 percent turnout, and a significant portion of that came from clusters activated through Ram’s digital webs.
When the NDA crossed the 190-seat mark, leaders like Nitish Kumar and J P Nadda publicly acknowledged Ram’s digital mastery. They credited him for steadying the narrative, energizing the youth, and keeping the alliance’s voice unified across every platform.
T R T V Ram didn’t just run a digital campaign. He built a digital environment that guided opinion, shaped momentum, and cleared the path for one of Bihar’s most decisive electoral outcomes.