“From PCOS to Protein Powerhouse: How One Woman’s Health Journey Birthed Jogurt, India’s Clean-Label Greek Yogurt Revolution”
In the bustling landscape of India's evolving food industry, where health-conscious consumers increasingly scrutinize food labels and demand transparency, a new player has emerged in the dairy market. Jogurt, a brand that promises not just nutrition but a return to organic simplicity, is making waves with its clean-label approach to Greek yogurt. At the helm of this revolution is Harshita Joshi, a former IT professional turned full-time entrepreneur, whose personal health journey has transformed into a mission to revolutionize the way Indians think about yogurt.The Genesis of JogurtJoshi's journey began not in a boardroom or a food lab, but in her struggle against Polycystic Ovary Syndrome (PCOS), a condition that affects millions of women worldwide. "I've been trying to reverse PCOS for t...










