P-TAL Unveils a One of its Kind Music Video Titled, ‘Bhaande Bois’ – A Celebratory Tribute to Their Artisans
Shark Tank India season 3 fame, P-TAL, a D2C brand, is celebrating their artisans and rejoicing in the sound of their handcrafted utensils. P-TAL, an ayurvedic, artisanal brand dedicated to reviving traditional cookware, proudly announces the release of their first music video ‘Bhaande Bois’. The inspiration for Bhaande Bois comes from the Punjabi word ‘bhaande,’ meaning utensils, and their artisans are the ‘boys’. This groundbreaking video campaign, the first for a D2C brand, celebrates artisans as rock stars, shining light on their passion and cultural heritage. The song, written by Dhrruv Yogi and performed by RJ Kisna, is beautifully composed by Khwaab Music. Directed by Dawat-e-Hind and filmed by Nazaare Productions, the video highlights the remarkable skills and dedication of the artis...










