A New Era of Mindful Fragrance: Shrom India Launches Herbal, Charcoal-Free Incense Collection
Shrom India, a purpose-driven wellness and sustainability brand founded by environmental advocate Vanshi Gupta, has officially introduced its handcrafted collection of herbal, charcoal-free incense products, created entirely from recycled temple flower waste. Designed for meditation, yoga, aromatherapy, and conscious living, the collection marks a significant shift toward safe, eco-friendly fragrances in India’s evolving wellness landscape.Launched in March 2024, Shrom India was born with a singular purpose: to convert waste into wellness. Derived from the Hindi words “Shram” (labor) and “Aarom” (aroma), the name reflects the brand’s philosophy of intentional craftsmanship and purity. The collection includes organic incense cones, incense sticks, havan cups, and herbatti, each crafted thro...










