Stop Screens? Maybe. Or Give Them a Better Screen Time Experience.
Mumbai - 14 November 2025: In a world where screens and smartphones are woven into daily life, that future increasingly depends on how children engage with technology. Screen bans are popular, but here’s a controversial thought: instead of fighting screens, it’s time to give children a better screen-time experience. On this Children’s Day, Alpha MD launches a new and improved version of its digital wellbeing app, Coggi, designed to help children build emotional, human, and social skills in a tech-rich age. Recent studies show that Indian children under five already spend an average of 2.2 hours a day on screens which is double the safe limit suggested by experts. Amid rising “anti-screen” movements and parental anxiety, Coggi takes a bold stance: yes, screens are here, so let’s make them ...










