Blog

AI Optimization Boosts 400% ROAS for a US Retailer’s Paid Campaigns
Agency News

AI Optimization Boosts 400% ROAS for a US Retailer’s Paid Campaigns

New Delhi, India – November 13, 2025: BrandLoom Consulting, India’s only ROI-focused branding and digital marketing firm, announced that its AI-powered marketing strategy delivered an astounding 400% increase in ROAS for the iconic US plus-size fashion retailer Ashley Stewart.Their latest case study reveals how BrandLoom restructured Ashley Stewart’s paid marketing ecosystem using AI-led automation, creative compliance, and intelligent audience targeting, resulting in over $1.16 million in incremental purchase value and 13,800+ additional purchase events.Avinash Chandra, Founder & CEO of BrandLoom, said,“This project showcases what happens when human creativity meets AI precision. When you feed AI the right data, structure, and storytelling, it doesn’t just optimize, it transforms. Ash...
Dr Prashant Pandey of Asian Institute of Medical Sciences Recognised Among ‘Building the Future: 12 Entrepreneurs Redefining India’s Business Landscape’ by Republic World
Agency News

Dr Prashant Pandey of Asian Institute of Medical Sciences Recognised Among ‘Building the Future: 12 Entrepreneurs Redefining India’s Business Landscape’ by Republic World

Faridabad, November 2025:Dr Prashant Pandey, Director – Medical Sciences at Asian Institute of Medical Sciences (AIMS), has been honoured by Republic World in its flagship initiative “Building the Future: 12 Entrepreneurs Redefining India’s Business Landscape.” The feature celebrates leaders from diverse sectors whose vision and innovation are reshaping the nation’s growth story.A seasoned healthcare professional with over two decades of experience across India and the UK, Dr Pandey is renowned for his ability to blend clinical excellence with strategic innovation. An MBBS from Bharati Vidyapeeth Deemed University, Pune, and an MSc in Healthcare Management from the University of Manchester, he has spearheaded the expansion of AIMS to Patna, Moradabad and Dhanbad, establishing Centres of Ex...
Shree Mahavir Packers & Movers Announces “Golden Move Offer 2025” with Big Discounts and Premium Relocation Services Across India
Agency News

Shree Mahavir Packers & Movers Announces “Golden Move Offer 2025” with Big Discounts and Premium Relocation Services Across India

Mumbai, India — Nov 2025:Shree Mahavir Packers & Movers, one of India’s trusted names in relocation and logistics, has unveiled its “Golden Move Offer 2025.” The campaign offers exclusive discounts, premium packing upgrades, and special service benefits for households, corporates, and vehicle owners planning a move during the festival period.With the tagline “Your Trust, Our Service”, Shree Mahavir aims to turn relocation — usually seen as a stressful task — into a smooth, affordable, and festive experience for families and businesses alike.Golden Move Offer HighlightsAttractive DiscountsUp to 25% off on household shifting services20% off on corporate relocations15% off on car and bike transport10% off on packing, unpacking & warehouse servicesComplimentary BenefitsFree premium pac...
When Silence Speaks: The Poetic Truths of Arnab Mukhopadhyay’s The Faded Spring
Agency News

When Silence Speaks: The Poetic Truths of Arnab Mukhopadhyay’s The Faded Spring

Kolkata, India— In an era where authenticity often struggles against convention, author Arnab Mukhopadhyay emerges as a powerful new voice in Indian English literature with his debut novel, The Faded Spring — a lyrical and introspective narrative that delves into themes of queer identity, self-image, and emotional resilience.A Tender Exploration of Love, Identity, and MemorySet against the intimate backdrop of Kolkata, The Faded Spring traces the journey of a young boy named Arnab as he navigates adolescence, friendship, and his first queer relationship. Drawing from deeply personal experiences, Mukhopadhyay transforms autobiography into art — crafting a confessional yet universal story about love’s capacity to heal and reveal.At its core, The Faded Spring is a meditation on selfhood and s...
Mikki Koomar Joins Asian Aviation and Aerospace Private Limited as the Managing Director and Ushers in a New Era of Global Growth and Innovation
Agency News

Mikki Koomar Joins Asian Aviation and Aerospace Private Limited as the Managing Director and Ushers in a New Era of Global Growth and Innovation

In a major leadership announcement, Dr. Mikki Koomar, globally renowned entrepreneur, humanitarian, and international name has been appointed as the Managing Director of Asian Aviation & Aerospace Private Limited. This appointment is seen as the next step in Dr. Koomar’s footprint into global industries and cements his status as a leading-edge business leader whose influence now spans continents, industries, and communities. The appointment by Dr. Koomar reflects a strategic shift for Asian Aviation & Aerospace Private Limited - already known to be a major player within India’s aviation ecosphere; it is going to take off! About Asian Aviation & Aerospace Private Limited -Asian Aviation & Aerospace Private Limited is an industry-leading aviation company based out of India of...
Ignite IAS Hosts “Udbhav” 2025: A Vibrant Celebration of Youth, Talent & Transformation
Agency News

Ignite IAS Hosts “Udbhav” 2025: A Vibrant Celebration of Youth, Talent & Transformation

Hyderabad:Ignite IAS, one of South India’s leading integrated IAS academies, lit up its campus with color, achievement, and inspiration during its Annual Day and Sports Fest — Udbhav 2025. The grand celebration marked the culmination of academic excellence, athletic vigor, and cultural brilliance, reflecting Ignite’s mission to shape India’s future civil servants.A Grand InaugurationThe day began with the Ignite Anthem, the unveiling of the Udbhav logo, and the Pledge for India 2047, setting the tone of patriotism and purpose. Dignitaries were greeted with enthusiastic applause as students welcomed their mentors and role models.Inspiring Words from the LeadershipChief Guest – Dr. K.S. Jawahar Reddy, IAS (Retd.) former Chief Secretary to the Government of Andhra Pradesh, delivered an inspir...
Building a Brand That Cares: The New-Age Entrepreneur’s Playbook by Dr. Saarthak Bakshi
Agency News

Building a Brand That Cares: The New-Age Entrepreneur’s Playbook by Dr. Saarthak Bakshi

A business is all about having an idea which helps to make a real difference in people's lives. However, turning that simple idea into a successful business takes more than just money and a good plan. It needs effort, honesty, and a clear purpose to make it successful. A business grows when it understands the needs of the people, helps them in real ways, and stays true to its values even when it is growing successfully. In this article, I’ll share how entrepreneurs can build businesses that care for their people. We’ll talk about how conscious entrepreneurship means growing with responsibility, treating people fairly, and more.What It Really Takes to Build a Business?Building a business is about patience, effort, and the interest to keep learning every day. A business grows when it truly u...
Ritu Solanki: Redefining Education Through Creativity, Scholarship, and Human-Centered Vision
Agency News

Ritu Solanki: Redefining Education Through Creativity, Scholarship, and Human-Centered Vision

In a time when global education systems are being reimagined to meet the demands of a rapidly evolving world, few educators embody the spirit of innovation and purpose as seamlessly as Ritu Solanki. An accomplished educator, author, and researcher, she represents a rare blend of intellectual rigor, creative instinct, and unwavering commitment to nurturing future teachers. Her work reflects a forward-thinking mindset — one that recognizes that meaningful learning springs from both knowledge and imagination.What sets Ritu apart is not just her academic experience but her belief that education is a journey of lifelong transformation. She envisions classrooms as spaces where curiosity is encouraged, thinking is deepened, and learners grow into reflective practitioners. Guided by this philosoph...
Explurger’s Purani Dilli Food Walk Brings Creators, Brands, and Community Together
Agency News

Explurger’s Purani Dilli Food Walk Brings Creators, Brands, and Community Together

New Delhi, November 13, 2025: Explurger, the world’s first gamified social media app for travelers and explorers, hosted the Purani Dilli Food Walk under its Creator Connect initiative, an experiential event that brought together creators and food enthusiasts to celebrate Delhi’s rich culinary heritage. Curated in collaboration with Qua, Aggarwal Namkeen, Nasher Miles, and The Delhinama, the walk aimed to foster real-world connections in a digital-first world, reflecting Explurger’s vision of blending travel, culture, and community through meaningful offline experiences.Each brand played an integral role in shaping the experience. Qua kept participants hydrated and shared insights on the benefits of alkaline and mineral water. Aggarwal Namkeen added a local touch with its signature snacks,...
Sommet Education Hosts Insightful Panel On The Evolution of Luxury Hospitality
Agency News

Sommet Education Hosts Insightful Panel On The Evolution of Luxury Hospitality

Mumbai, November 13, 2025: Sommet Education successfully hosted an insightful panel discussion delving into the evolution of the luxury hospitality industry in the era of personalization, sustainability, and artificial intelligence (AI).Organised at the Jio World Convention Centre in Mumbai, the event served as a strategic platform for global leaders and academic experts, including senior leadership from Sommet Education HQ and the Executive Academic Dean of Les Roches, to collaborate and exchange ideas.The esteemed gathering explored how luxury hospitality brands can upskill talent, meet evolving guest expectations, and strike the right balance between disruptive technologies like AI and the irreplaceable human touch.“Luxury hospitality is witnessing the dawn of a new era. While AI can en...