The Indian Garage Co launches ‘TIGC Street’, an exclusive uber cool street wear collection, targeting a 25–30% sales boost
Bengaluru, October 19, 2023:
The Indian Garage Company, India's foremost homegrown direct-to-consumer (D2C) fast-fashion brand and a top-selling menswear label, has officially unveiled 'TIGC Street.' This latest addition to the brand's lineup epitomises sassiness and trendiness while making high-quality, stylish streetwear accessible to everyone, priced at under Rs 999.
The apparel market has witnessed a meteoric rise in popularity among Gen Z in the diverse landscape of India, spanning urban and rural areas. The market statistics reveal substantial financial stakes, with the overall market projected growth of 3.85% (2023-2028), resulting in a market volume of US$122.50 bn in 2028. The market size of men's apparel was worth 1.83 trillion Indian rupees in the financial year 2020 and...









