Touching Towns Focuses on Hygiene to Fix an Overlooked Gap in India’s Highway Travel Experience
A CA-turned-entrepreneur is tackling India's most overlooked gap, highway hygiene, with a model that educates rather than penalizes, aiming to transform the roadside hospitality sectorIndia's highway infrastructure has undergone a remarkable transformation over the past decade. Billion-dollar expressways now connect metros to tier-2 cities, cutting through mountains and valleys with engineering precision that rivals global standards. The Delhi-Chandigarh highway, the Mumbai-Pune Expressway, and the newly expanded Golden Quadrilateral stand as testaments to India's infrastructure ambitions.Yet, ask any frequent highway traveler about their journey, and a common concern emerges: finding a clean, safe place to stop remains a challenge. Despite the world-class roads, the pit stops, restaurants...










