Mirchi Powers Adani Group’s ‘Hum Karke Dikhate Hain’ Spirit with World’s First Live Solar-Powered Radio Studio
In a first-of-its-kind celebration of grit, innovation, and sustainable progress, Mirchi, India’s leading entertainment brand, joined hands with the Adani Group to amplify the launch of their third film Suraj Bhaiya Hain Naa, celebrating the spirit of Hum Karke Dikhate Hain. The campaign swept across 30+ Indian cities, powered by a unique mix of radio, digital, and on-ground activations, along with an unprecedented digital takeover by 100 Mirchi RJs who together created 200+ content pieces. On the digital front, the initiative drew massive engagement, with 2.5 million+ views amplifying the spirit of Hum Karke Dikhate Hain far beyond the radio campaign and live events. All of this was further amplified by the World’s First Live Solar-Powered Radio Studio in Ahmedabad and Mumbai, powered b...










