Dalcore Breaks Real Estate Silence with new Bold Shradh Campaign
Conceptualised by Viem Collective, the Shradh Campaign was not only clutter- breaking but also reinforced its identity as a design-first, thought-leading developer in Gurgaon’s luxury real estate space. Traditionally, real estate developers avoid advertising during Shradh, a time when Indians defer big-ticket purchases until the more auspicious Navratri. The category norm has always been to hold back communication and then flood the market once Navratri begins. Viem Collective and Dalcore together decided to flip the script with a bold OOH campaign. Designed with the consumer in mind, the campaign becomes a part of their larger decision-making journey around buying a home. The idea was clear: break category conventions and inspire reflection, rather than push sales. Sidharth Chowdhry, Mana...









