SUGAR Cosmetics Turns 10: Celebrating A Decade Of Bold & Free
Mumbai, July 2025: SUGAR Cosmetics, India’s cult-favourite beauty brand loved by Gen Z and Millennial consumers, marks a major milestone: a glorious decade of pushing boundaries and empowering women to define beauty on their own terms. From a single crayon lipstick launched in 2015, the homegrown powerhouse today boasts a 550+ SKU portfolio, with a presence across 550+ cities and 50,000+ retail touchpoints. To celebrate this iconic milestone, SUGAR Cosmetics has kicked off a multi-city birthday tour, bringing the energy and excitement of the brand to its community through high-octane, interactive events. The celebrations began in Bangalore and went on to the second leg of tour in Mumbai, where the brand hosted back-to-back bashes packed with mega influencers, loud glam, and quintessential ...








