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Marketing is the strategy needed to influence the perception, behavior, and decisions as a product or service formation alone is insufficient. You need to reach/drive your target audience, change the way your customer perceives a problem, change the demand for your product, and change the conversation in your industry. Businesses do this by creating an emotional pull between them and where they want to be. Moreover, the globalization of consumers’ preferences, emerging AI technology, and the expansion of a worldwide commercial web have amplified the interdependency and interconnections of markets.Digital marketing is the vehicle that enables real transformation by establishing cultural norms, marketing funnels, and personalized strategies for diverse markets. Digital marketers don’t just t...

Kota, Rajasthan, India – 21 July, 2025Planning a vacation often brings excitement, but also a significant cost. What if dream destinations didn’t come with dream-sized budgets?Introducing Sasta Holiday, India’s fastest-growing travel platform, redefining affordable tourism for the modern Indian traveler. With a fresh and customer-first approach, Sasta Holiday offers curated, budget-friendly holiday packages without compromising on quality or experience.Why Sasta Holiday is Gaining AttentionWhether you're interested in the beaches of Bali, the hills of Himachal, or a quick escape to Goa, Sasta Holiday helps you travel smart, spend less, and experience more.Key highlights include:Affordable Packages: Travel to popular domestic and international destinations without overspending.Curated Desti...

A few days ago, I came across a reel which was both sensible and necessary. The particular content creator, a girl in probably her twenties, spoke about how it is necessary for women and men to understand each other, build bridges instead of searching for red-flags and how men need to speak about their struggles, as well. Contrary to my judgment, the comment section was filled with juvenile comebacks and ‘what-if’ responses. I was then, reminded of a book called Surrounded by Idiots by Thomas Erikson wherein he broadly divided the personality types into four and finding ways on how to adapt to better communicate with them. As I went through the pages, I pondered upon a thought: Why do we need to tailor our speech to ‘adults’? More specifically, why do we have such short-sightedness in abun...

Indore — CA Vishnu Gupta and CA Prakhar Gupta launched their debut book “How the Wealthy Borrow to Win” amidst an audience of 400+ business owners, CAs, and dignitaries.The evening opened with the ceremonial unveiling, followed by a keynote where the authors decoded the strategies wealthy entrepreneurs use to raise capital confidently — turning debt into a growth lever, not a distress move.The event drew guests not only from Indore, but also from Mumbai, Delhi, Chandigarh, Assam, Bangalore, Pondicherry, Chennai, Hyderabad, Pune, Jabalpur, Bhopal, Raipur, Surat, Gurugram, Jaipur, and even abroad. CA Vishnu Gupta, a veteran of 30+ years in funding, has guided some of Central India’s most iconic business journeys with his strategic clarity, ethical foundations, and mastery of banking systems....

India, July 2025:In a country where building a home often involves months of stressful site visits, miscommunications, and endless back-and-forth on WhatsApp, one startup is reimagining the construction experience from the ground up. Knock The Builder, founded by Rizwan Shaikh, is a bold construction-tech platform that enables clients to monitor and manage their entire construction project — virtually, from anywhere in the world. “Why should a schoolteacher in Kanpur or a business owner in Dubai fly back to inspect tiles or check progress?” asks Rizwan. “In 2025, you should be able to walk through your home, approve materials, and monitor progress — all from your screen.” Despite advances in architectural design, much of India’s construction ecosystem still relies on outdated, paper-based ...

Indian businesses are transforming themselves to online business in order to attract their customers through digital technologies. Whether small shops in the streets or large companies, everyone is seeking a powerful online presence. That’s where a digital marketing company becomes important—It aids businesses to touch the correct audience, increase visibility, and generate sales constantly.Furthermore, the selection of the best digital marketing agency in India is not about advertisements or social media but sourcing the right partner that catches your brand's idea. An experienced digital marketing company in India is well-versed in merging data, creativity, and strategy. One of India's top digital marketing agencies is RiseAlive Infotech.  With more than 10+ years of expertise, 600+ busi...

In a world flooded with digital noise, two Indian ventures are making their presence impossible to ignore. S-Sense Media and Savoire Media LLP have quietly but powerfully transformed marketing into measurable business growth. With a combined portfolio of 95+ brand campaigns and over 100 real estate projects, these firms aren’t riding the wave—they’re creating it. Their work has been recognised by 100+ startup and businesses, a testament to the scale and speed at which they operate. This isn't about vanity metrics. It’s about real leads, closed deals, and strategies that stick. The new standard for performance marketing is here, and it’s proudly Made in India.Founded in 2022, S-Sense Media took just months to do what others attempt for years—deliver consistent returns across industries with...

India – July 21, 2025: Odgers, a leading global executive search and leadership advisory firm, today announced a significant leadership transition for its India operations. Kaushik DasGupta, who leads the Consumer, Retail & Media practice in Asia-Pacific, has been promoted to Managing Partner - India. Concurrently, Dr. Prasad Medury, who has successfully led the India business for the past eight years, will continue to serve as Chairman India.Kaushik DasGupta has been a pivotal force for Odgers since his arrival. He took the helm of the Consumer, Retail & Media practice in India at the start of 2020 and has more recently expanded his leadership to continue driving the sector's ongoing growth across the APAC region.Under his guidance, the Consumer practice in India has grown to beco...

Mr. Sanjay Julka,CEO of Club One Air was today conferred the Lifetime Achievement Award by the prestigious organization SCARD (Social Collective Action for Research and Development) run by award winning film director Vipin Agnihotri.The award recognizes Mr. Julka's exceptional contribution to the growth and transformation of India’s civil aviation sector over the past two decades.Often credited with scripting the turnaround of aviation industry and making air travel affordable as well as luxurious, Mr. Julka has played a pivotal role in reshaping India’s aviation landscape. Under his leadership, Club One Air has become one of India’s leading brand when it comes to aviation industry. Club One Air known for its aggressive expansion and customer-centric innovations.“This recognition is truly ...

Mumbai, July 21, 2025 – The ET NOW Family Business Excellence Summit & Awards held at Grand Hyatt Mumbai on June 25, 2025, brought together India's most influential family business leaders, industry experts, and next-generation entrepreneurs. The summit, themed "Legacy isn't just inherited. It's earned," featured insightful discussions on transformation, succession planning, and the evolving landscape of family-managed enterprises.The summit opened with compelling statistics presented by Arpita Vinay, Senior Managing Director & Co-CEO, Spark Capital PWM, who highlighted that family-run businesses drive nearly 75% of global GDP and consistently deliver higher shareholder returns. "The most resilient businesses are those that embrace change with a mindset of stewardship. Because when...