Hyderabad Gets Its First Homegrown Streetwear Brand, LIGHTYEAR Backed by a ₹1 Crore Investment
S. Sujatha Goud, a young entrepreneur from the Telugu states, is launching Hyderabad’s first homegrown streetwear brand, LIGHTYEAR Telugu Pride × Global Vibe, backed by a ₹1 crore investment, challenging the long-standing neglect of regional brands in the Telugu fashion ecosystem.With over seven years of experience building one of India’s most reliable garment manufacturing operations in Tiruppur, and more than one million garments produced at her factory for leading national brands, Sujatha says this launch is not just a business move it is a statement of resistance.“For years, Telugu manufacturers have powered major brands from Mumbai, Delhi, and Bengaluru. But when it comes to supporting our own brands, we are ignored even in our own states.”She points out a painful contradiction:“Retai...










