Initial Hygiene Breaks the Silence on Periods with “If Periods Could Talk” Menstrual Hygiene Day Campaign
National | May 29, 2025: This Menstrual Hygiene Day, Initial Hygiene is breaking the silence surrounding periods with a campaign that gives menstruation a voice of its own—#PeriodDignity. Initial Hygiene, India’s leading hygiene services provider, has launched a compelling advocacy campaign titled "If Periods Could Talk." The campaign brings to life the inner monologue of menstruation itself—giving voice to the millions of women across India who menstruate and often face silence, shame, and a lack of essential hygiene facilities. Through evocative messaging and personification on social media, the campaign shines a light on the everyday contradictions surrounding menstruation — hotels that stock snacks but not pads, offices that invest in comfort but overlook menstrual care, and a culture ...










