Google’s AI Mode will reward strategic storytellers, says Bollywood’s top PR mind
Google’s recent rollout of its much-anticipated ‘AI Mode’ in the United States has sparked both excitement and apprehension across digital publishing and SEO industries. Positioned now as the most prominent tab on the search engine interface — even ahead of ‘All’, ‘Images’, ‘News’ and ‘Videos’ — this new feature is expected to be unveiled in India soon. Its arrival marks a defining moment in the evolution of online search, placing Google’s AI at the very centre of information delivery.Bollywood publicist Dale Bhagwagar, founder of the renowned Dale Bhagwagar Media Group, doesn’t see this as disruption — but as design. “Publicists in India should not look at the upcoming ‘AI Mode’ tab as a threat. It’s a test of how sharp and sincere the PR content strategy really is,” he says. “PR professi...










