This January, don’t change who you are, just try vegan
Veganuary – the global campaign to try vegan for January and beyond – is today launching its 2026 campaign, titled “New Year, Same You”. Since launching in India in 2022, Veganuary has had wide success, and more than 140,000 Indians have already signed up for the 2026 campaign.With “New Year, Same You”, Veganuary is flipping the usual New Year narrative on its head. Instead of pushing people to become someone “better”, Veganuary reminds people that taking part does not require changing who they are – just making a few simple swaps that naturally fit into their everyday lives. Prashanth Vishwanath, India Director of Veganuary, says: “Veganuary has never been about being perfect, and you do not need to reinvent yourself to take part. Most people already love animals, care about their health,...










