IDSA Applauds Kerala Direct Selling Monitoring Mechanism as a Transparent, Consumer-friendly, and Growth-driven Initiative
New Delhi, 25th February, 2025: Applauding the launch of Direct Selling Monitoring Mechanism (DSMM) by Kerala government as game-changer, apex industry body- the Indian Direct Selling Association (IDSA) said that it is a significant move by the state government in strengthening the direct selling industry’s role in states’ economic growth with a transparent, consumer-friendly, and growth-driven ecosystem for direct sellers.Under the leadership of Honourable Chief Minister Shri. Pinarayi Vijayan and Honourable Minister for Shri. G R Anil, the Kerala Govt. has taken a significant step in strengthening the direct selling industry by launching clear and precise guidelines for over 1.5 lakh direct sellers in Kerala and the companies operating within the state.Hailing the state government’s mov...










