82% of Consumers Admit Influencers Shape Their Purchases, Reveals ‘Influencer Marketing 2024’ Report
Gurgaon, 17th January, 2025: iCubesWire, a leading Ad-tech platform has surveyed 2987 Indian consumers and released a report, “Influencer Marketing 2024 Reflections, Audience Outlook Forecast 2025”. According to the report, 82% of consumers accept that Influencers impact their buying decisions. The report surveyed consumers covering all the relevant demographics from cities like Mumbai, Bengaluru and Delhi with income group ranging from 5-20Lakhs. The aim of this report is to uncover key insights and future trends that are shaping the Influencer marketing landscape. Key insights- Size of Influencer following- 84% respondents trust Influencers with followers below 1 million. Impact on brands- 84% of the respondents believe Influencers can impact a brand’s reputation.Influencer recommendati...










