Yuvraj Singh Partners with Alfinity Studios to Launch ‘Twiddles,’ a Guilt-Free Snacking Brand for Conscious Consumers
13th November 2024, New Delhi – Cricketing Icon Yuvraj Singh is stepping into the spotlight off the field with the launch of his latest venture, Twiddles, a guilt-free indulgence brand. Twiddles is committed to delivering a balanced snacking experience through a range of wholesome, flavourful products crafted for conscious consumers, addressing the long-standing gap in the market for nutritionally dense, satisfying snacks that do not compromise on taste.Yuvraj’s journey from a world cup hero to launching Twiddles, is rooted to his passion for food and the conscious lifestyle he has adopted as an international athlete.“I believe indulgence and health can go hand in hand,” says Yuvraj Singh. “As an athlete, I understand the value of balanced nutrition, and with Twiddles, we’re filling a gap ...










