Kalpraag: The Brand Redefining Indian Menswear with Accessible Luxury
Delhi, India, October 25, 2024:Kalpraag, a relatively new player in the Indian ethnic wear market, has announced ambitious plans to open stores across India. The brand, which made its debut in 2022, has quickly gained attention for its creative approach to predominantly men’s ethnic wear.This Delhi brand, a brainchild of the well-established Shripal Rakesh Kumar Jain company, brings together decades of fabric manufacturing expertise with a fresh artistic vision. The parent company has been a staple of the textile industry since 1965, providing a solid foundation for this new venture.Mayank Jain, who joined the family business in 2003 and currently manages Kalpraag, shared his vision for the brand’s expansion. “We want to make Kalpraag a household name across India. We believe there’s a rea...










