‘Shopping is a Right’: Inside itsClover’s Mission to Make Premium Fashion Accessible in India
Bangalore, India, October 05, 2024: In a country where premium fashion often comes with an exclusive price tag, itsClover is reshaping the market with a bold vision: making high-quality fashion accessible to everyone. Founded by Siddhartha and his team in 2019, this innovative brand has evolved from a boutique shirt maker to a comprehensive fashion powerhouse. "Fashion shouldn't be a privilege for the few," says the entrepreneur. "We're making premium quality available at prices that make sense for the average Indian consumer." What began as a premium cotton formal shirts brand, itsClover transformed dramatically during the pandemic. In 2020, itsClover launched its e-commerce platform, expanding into streetwear, women's fashion, and kids' wear. The brand's unique All-Over-Print (AOP) colle...










