Agency News

Several major PR firms, including Omnicom, Porter Novelli, Ketchum, and FleishmanHillard, have announced layoffs, surprising the public relations industry. In contrast, Baden Bower, a notable newcomer, has doubled its workforce thanks to a surge in new clients. This contrast raises questions about the future of public relations and the strategies that will drive success in an increasingly digital and data-driven PR. Changes in the PR Industry The PR industry faces considerable challenges due to global economic issues and changes in communication technology. Recent layoffs at leading firms show how traditional PR companies operate. For example, despite a revenue of $3.9 billion in the second quarter of 2024 and 5.2% organic growth, Omnicom had to cut its workforce due to a 10.4% drop in net...

Avishek Rakshit, a name that has been making waves in the literary world, has recently published his first book, *”How Hidden Verses Cast Light”*. This compelling anthology of short stories promises to engage readers in an extraordinary journey through the unseen and the unknown, blending elements of myth, history, and speculative fiction. Bringing together his diverse experiences in photography, digital art, digital marketing, and generative AI, Rakshit crafts stories that stretch the imagination and challenge conventional narratives.A Symphony of Artistic InfluencesBefore delving into the narratives of *”How Hidden Verses Cast Light,”* it’s essential to understand the man behind the words. Avishek Rakshit is not merely a writer; he is a connoisseur of multiple art forms. His background i...

Poet, social media influencers and now writer of many successful works, Mujahid Ali Khan born on 04th January 1987 is blazing a new trail in his life’s mission of spreading love and knowledge among his followers. The year had begun on a good and productive note for this young and inspiring voice from Delhi, who is closer than ever from becoming a shining star in the field of literature.Mujahid Ali Khan has set a new record and brought out back-to-back works on various subjects, ranging from the fine art of writing poetry to achieving success in life’s chosen endeavours, all available online at platforms like Amazon. As a prolific writer and blogger, this is hardly surprising. Mujahid has thousands of followers on his social media channels, where he uploads daily poetry, verses, ghazals and...

Mumbai, July 2024 – It has been 10 years since Corporate Social Responsibility (CSR) was mandated in India, marking a significant milestone in the corporate world's commitment to giving back to society. Over the past decade, CSR has become an integral part of corporate strategy and functioning, fostering social change and development across the nation.The Indian CSR One Decade Celebration, a prestigious award ceremony, was recently held at Raj Bhavan, Mumbai. The event was graced by the Hon'ble Governor of Maharashtra, as Chief Guest, and Nobel Laureate, Mr. Kailash Satyarthi, as Guest of Honour. This grand celebration recognized and celebrated the unwavering commitment of corporates to social responsibility.In addition to the awards, the event witnessed the grand launch of the book, 'Bhar...

In a landmark event on July 25, 2024, Unada LexiLegal AI India Private Limited, a subsidiary of Unada Labs Private Limited, launched Para, an innovative AI Paralegal tool. The launch took place at the prestigious Nirma Institute of Law and was graced by over 300 guests, including students, lawyers, advocates, and professors. The Chief Guest for the occasion was the esteemed Senior Advocate Mihir Thakor, whose presence underscored the importance of this development in the legal community. Additionally, Prof. Dr. Madhuri Parikh, the Dean of the Institute of Law at Nirma University, was present, highlighting the academic collaboration that played a crucial role in training the AI system. Para: Features and CapabilitiesPara is a state-of-the-art AI engine meticulously trained on an extensive d...

World's first "AI Songs Music Album" is written & created by GURMEET SINGH DANG. Released & promoted by GURMEETWEB TECHNICAL LABS®. To know more, please visit:https://aisongsmusicalbum.comThis educational Music Album also elaborates the various benefits & importance of AI & related products. Initially, "AI Songs Music Album" contains Songs related to ChatGPT, Google Gemini, Adobe Firefly & Microsoft Copilot etc.Note (a): These songs are also available on YouTube Music, Instagram Reels, Spotify, Apple Music, Amazon Music & few more International platforms etc.Note (b): Songs are also registered with Screenwriters Association since GURMEET SINGH DANG is also a member of Screenwriters Association. GURMEET SINGH DANG also has a Film Producer card (member of IMPPA Film P...

 Yandex Research, IST Austria, NeuralMagic, and KAUST develop and open-source two large language model (LLM) compression methods, AQLM and PV-Tuning, reducing model size by up to 8 times while retaining 95% response quality.New methods reduce equipment costs by up to 8 times, significantly lowering the barrier to entry for AI deployment.Compressed models like Llama 2 13B can run on 1 GPU instead of 4.The AQLM compression method has been showcased at the ICML conference, highlighting significant advancements in LLM technology.Bangalore, Karnataka, India 29 July 2024, – The Yandex Research team, in collaboration with researchers from IST Austria, NeuralMagic, and KAUST, have developed two innovative compression methods for large language models: Additive Quantization for Language Models (AQL...

Brands are increasingly using WhatsApp API to sell and build stronger customer relationship. Triblem supporting well-known brands such as WARGAQQ, Gama@123, OBI9, Edwings Global, Amarchand Wellness Coach, DHEPT, sun city jeans, Sea Cure Healthcare, Skyrrup, Hoarway Technology, Mediminds Eduserves LLp, NRI Property Wala, J D Multi Pro Manufacturing, SVGH HEALTH CARE, Shrinath Group, Doit Industries, vISION eYe 360, Taxpro Education Academy, V3care, Fortune Academy, ADITHYA ADSME PRIVATE LIMITED, Eron Techno Solutions Pvt Ltd, sagar Readymade, Digicherry, TryowBOT, Dhiraj Sons Super Market, motivationalgifts.com, WARGAQQ Gama@123 OBI9 Reddy, Arviend Sud – Workshop, Sri Praveen Jewellery, and more brands. During the pandemic especially there was a sudden gap in the distribution because the ph...

In a heartwarming initiative that exemplifies the spirit of compassion and community support, Surjagad Ispat Pvt Ltd, in collaboration with MIAM Charitable Trust, launched the "Smiles Campaign" to distribute new school bags to children at the Indra Nagar Anganwadi. As part of the celebration for the Joy of Giving Week, this act of generosity emphasizes the belief that every child deserves a new school bag before stepping into the world of education.The Smiles Campaign - Every Child Deserves a New School BagAmidst the colourful festivities of the Joy of Giving Week, the Smiles Campaign unfolded at the Indra Nagar Anganwadi with a simple yet impactful objective: to ensure that every child has a new school bag. The founders of Surjagad Ispat Pvt Ltd and MIAM Charitable Trust understand that t...

Punjabi is trending everywhere! Punjabi Aa gaye oyee!!Punjab’s biggest studio Saga Studios has recently announced a strategic tie up with the new and upcoming global OTT player in the market, Kableone, where it is known to release its invincible movies’ catalogue. Not only this, the Studio has partnered with Kableone for the production of remarkable stories from Punjab which are waiting to be heard and watched.One such beautiful story, titled, Constable Harjeet Kaur, has gone on floors where Saga Studios and a Bombay based Production company named Shalimar Productions Limited has joined hands together. Shalimar Productions Limited is not just a film production studio, but it’s also has another company, Trisha Studios, which is a fully equipped post production studio with state of the art t...