The Golden Ladder: Time-tested Secrets for Business Success
Taking your business to exceptional heights and becoming a legend in the field is the dream of every entrepreneur. But the goal becomes unachievable to many. It is not a lack of hard work and smartness that curb their business growth. The success of legendary brands results from a combination of hard work, unique business blueprints, and personal transformational techniques that etch their name in the customer’s heart. Vijay Parthasarathy an IITK, IIM Ahmedabad alumnus & a former global CEO with a journey across 75 brands presents remarkable findings from the unstoppable legends, Procter &Gamble, Colgate Palmolive, Johnson &Johnson, Tata, Nike, Coke, and Apple, most of whom he has spent decades with decoding the formula that sets them apart for centuries. While analy...