Agency News

In the ever-evolving world of branding and marketing, one name that has steadily gained prominence in South India’s event and experiential marketing circuit is Sathish Marv, the founder of Virtue IN. Agency. Since its inception in 2019, the agency has carved a niche by delivering large-scale corporate events, live concerts, brand exhibitions, and food & beverage-driven entertainment experiences.Sathish Marv’s journey reflects the changing landscape of how businesses connect with consumers. Moving away from traditional advertising, he has focused on creating immersive experiences that allow brands to interact directly with audiences. His agency, Virtue IN., has played a key role in bridging the gap between brands and their customers through interactive campaigns, memorable concerts, and...

In the bustling bylanes of Kolkata, where dreams often got buried beneath the dust of daily struggle, there lived a little boy named Rajesh. Schoolbooks in the morning, bundles of baniyans by dusk — while most children chased kites, he sat beside his father, folding vests and mufflers with small, careful hands. Not for play, not for praise — but to help feed a family of six, and to send a little something extra to his beloved grandmother in Allahabad, whose blessings travelled back with the wind.He didn’t know it then, but every neatly folded baniyan was more than fabric — it was a lesson in humility, in quiet strength, in building dreams stitch by stitch.That boy never chased success. He carried responsibility in his schoolbag and hope in his heart — and that made all the difference.From ...

Explores the evolving scope of privacy in an age of surveillance, data-driven technologies, and digital governance. It examines key constitutional developments, global legal trends, and regulatory frameworks while addressing pressing challenges like data protection, cybersecurity, and state surveillance, offering insights into how law can balance innovation with fundamental rights.The digital revolution has transformed the way we live, work, and communicate. While technology has opened unprecedented opportunities for growth and innovation, it has also raised profound concerns about the protection of individual privacy. Every online transaction, search, or social media interaction leaves behind a digital footprint—data that can be collected, analysed, and sometimes misused. This growing ten...

In today's fast-paced world, Digital marketing without AI is like fishing in an empty pond - Lots of effort but few results. From finding a shop to buy a product or anything else, nearly every customer begins their search with an AI-powered platform, shaping the decisions in real time. WebHopersexploits the AI to transform the marketing strategies, consumer behaviour, and analyzes the data to ensure the campaigns are Focused, Custom-made, and strongly influential on users. The reason behind this is AI, where things get interesting. It can analyze data, consumer behaviour in real time and predict what people want. Even businesses are not asking now that they should use AI or not, but the real question is how often they can make it a part of their marketing strategies. AI insights allow bran...

 In a first-of-its-kind celebration of grit, innovation, and sustainable progress, Mirchi, India’s leading entertainment brand, joined hands with the Adani Group to amplify the launch of their third film  Suraj Bhaiya Hain Naa, celebrating the spirit of Hum Karke Dikhate Hain. The campaign swept across 30+ Indian cities, powered by a unique mix of radio, digital, and on-ground activations, along with an unprecedented digital takeover by 100 Mirchi RJs who together created 200+ content pieces. On the digital front, the initiative drew massive engagement, with 2.5 million+ views amplifying the spirit of Hum Karke Dikhate Hain far beyond the radio campaign and live events. All of this was further amplified by the World’s First Live Solar-Powered Radio Studio in Ahmedabad and Mumbai, powered b...

In the digital era, businesses cannot afford to remain invisible online. Yet, for many small and medium-sized businesses (SMBs) in India, navigating the complexities of digital marketing, automation, and branding remains a daunting task. Bridging this gap is MetaBull Universe, a rising digital marketing and technology company founded on 10th June 2022 by young visionary Neeraj Soni.With its headquarters in Bhopal, Madhya Pradesh, MetaBull Universe has quickly positioned itself as a game-changer for SMBs, offering end-to-end solutions that are accessible, affordable, and effective. In just over two years, the company has empowered countless small businesses, giving them tools and strategies to thrive in today’s highly competitive market.Tailored Solutions for SMB GrowthMetaBull Universe und...

A soulful evening unfolded at the residence of renowned singer Shibani Kashyap and entrepreneur Rajiv Roda, as they graciously hosted ShivSang with Joy Guruma: a divine confluence of devotion, vibration, and togetherness. The gathering brought together seekers, friends, and well-wishers who experienced the profound spiritual presence of Joy Guruma.  The evening was filled with chants, bhajans, and uplifting vibrations that created an atmosphere of peace and unity, leaving everyone immersed in spiritual bliss.Shibani Kashyap and Rajiv Roda, who extended their warmth and hospitality, shared their joy of hosting such a memorable spiritual gathering that celebrated both faith and harmony.Shibani Kashyap and Rajiv Roda share ” Hosting ShivSang with Joy Guruma at our residence was an absolute bl...

Social media is the centre of modern-day marketing. Businesses, influencers, and even ordinary people rely on social media sites like Instagram, YouTube, and TikTok to be noticed. To make it faster, most people choose to use SMM panels. These sites promise instant likes, followers, views, and interactions for very cheap prices.But not everything that looks shiny is safe. Dark patterns lie within many of these panels. These are tricks that manipulate users into spending more money, staying longer than planned, or buying services they don’t need. You can end up wasting a good chunk of your budget if you have no idea what they are.In this blog, we will make a distinction between what dark patterns are, how they manifest in SMM panels, and most importantly, how you can recognise them before it...

An unrivalled confluence marks the third edition as music, pujo, dandiya, colour, and a mega lifestyle expo feature as key attractions in the third edition of TV9 Festival of India New Delhi, 15th September 2025 – Following two remarkably successful editions that captivated India by the heart and drew the audience in thousands, the 'TV9 Festival of India' returns – bigger, brighter, and more breathtaking than ever before! TV9 Network is thrilled to announce the 3rd edition of the TV9 Festival of India, The Friends & Family Fest, a five-day cultural mega event that will illuminate the capital from September 28 to October 2, 2025, at the Major Dhyan Chand National Stadium, New Delhi.Speaking ahead of the festival, K Vikram, Chief Operating Officer, TV9 Network, said, “With the grand succ...

Bengaluru, India – September 2025: Regulatory requirements, cyberattacks, and data privacy laws are redefining how organizations manage IT risk. Infodot Technologies is stepping up with two critical services—IT Audit & Compliance Support and Security as a Service (SECaaS)—that help businesses meet stringent regulations while building cyber resilience.IT Audit & Compliance SupportIndustries like finance, healthcare, and e-commerce face strict compliance obligations under frameworks such as GDPR, HIPAA, PCI-DSS, and ISO standards. Infodot provides comprehensive audits to assess gaps, identify vulnerabilities, and align infrastructure with mandated requirements.The service covers:End-to-end compliance checks and documentationRemediation plans with clear timelines and deliverablesConti...