ONEPLUS 13S TAKES CENTRE STAGE WITH DISRUPTIVE CINEMA-FIRST CAMPAIGN AT PVR INOX
Bengaluru, 06 August 2025: In a market dominated by high-decibel launches and digital clutter, OnePlus broke away from the predictable with a cinema-first marketing blitz. In collaboration with PVR INOX, India’s largest and most premium cinema exhibitor, and Khushi Advertising, OnePlus activated a disruptive, hands-on campaign for the new OnePlus 13s across five major cities, setting a new standard for smartphone advertising. Bringing its bold campaign “Compact can compete. Can you?” to life, OnePlus teamed up with Khushi Advertising and PVR INOX for an on-ground activation celebrating the power-packed OnePlus 13s. Held across 10 high-footfall cinemas in Delhi, Mumbai, Bengaluru, Pune and Ahmedabad, the experience invited moviegoers to take the ‘One Hand Challenge’ — playing a timed game o...










