“Don’t Just Optimise for Clicks. Optimise for Feeling.” – Nipun Taneja on AI That Builds Emotionally Hooked Brands
Image Caption: “Most tools optimise for what’s visible. We’re building for what’s felt.”- Nipun Taneja, Founder, Vibelets.aiIn a world dominated by dashboards and reports, the biggest marketing wins are often invisible - the pause before a skip, the half-second linger, the unspoken emotional cue that turns a swipe into a sale. While traditional ad tech chases conversions, Nipun Taneja is shifting the spotlight to a new frontier: emotion as a performance metric.Through his proprietary AI system, Vibelets.ai, he’s doing what most platforms can’t: translating human reactions into intelligent signals - and doing it fast enough to matter.The Real Problem: Data is Abundant, But Context is ScarceFor all the power AI offers, the truth is sobering: most platforms are stuck reading output, not emoti...










