Agency News

Noida, June 25, 2025  When was the last time a jingle stuck in your head and actually helped you make a better decision? College Vidya, India’s most trusted platform for comparing and selecting UGC-approved online universities, is aiming to do just that with its latest campaign “Ek se Badhkar Ek.” Launched on World Music Day, “Ek Se Badhkar Ek” is a bold pivot back to a format many marketers have left behind. It is a musical hook with staying power, married to a serious mission: to untangle the web of confusion students and parents face while choosing an online university. “In a world where everyone’s shouting, we decided to sing,” says Rashid Ali, Chief Marketing Officer at College Vidya. “Most educational brands go straight for the head. We want to speak to the heart too. And music, espe...

In a saturated influencer economy, Big Dru stands out—not by following trends, but by creating meaning. His content doesn’t just entertain; it informs, provokes, and sparks dialogue. That’s what makes him a new kind of digital leader.While many influencers rely on surface-level content, Big Dru dives deep into complex issues, blending personal insight with social relevance. His projects tackle addiction, inequality, and underrepresented communities—all while maintaining a strong entertainment value.This rare balance of entertainment and substance has helped Big Dru build a loyal, diverse audience across multiple platforms. Whether it’s on YouTube, Instagram, or in real-world conversations, his voice resonates.He’s not just popular—he’s respected. And in today’s fast-moving media landscape,...

In the heart of Tamil Nadu’s textile belt, where tradition is as deeply woven as the cotton spun through its looms, a quiet revolution began. It wasn’t loud, but it was confident. And it came in white.  Since 2003, Uathayam has redefined how Indian men dress - with a vision grounded in heritage and crafted for the future. What started in Erode as a homegrown venture producing classic dhotis quickly evolved into something far greater: a symbol of modern elegance steeped in cultural pride. At its core? The quintessential white shirts.  A Shirt. A Statement. In South India, white isn’t just a colour - it’s a code. It speaks of purity, purpose, and prestige. From political leaders to professionals, it’s worn not just to be seen, but to be respected. Uathayam took this cultural icon and gave it...

Kolkata | 26 June 2025: Sleepfresh, India’s trusted legacy brand in the mattress industry, has officially announced its entry into the seating solutions category with the launch of a new line of sofas, recliners, and sofa-cum-beds, under its newly formed home label — Raunak Homes. This forward integration marks a major milestone in the company’s journey to evolve from a sleep-centric brand to a holistic home comfort solutions provider.With over 27 years of expertise in polyurethane foam and rubberised coir, and having served as raw material vendors to the seating industry for decades, Sleepfresh’s entry into finished seating products is a strategic and organic move. The new line will be manufactured entirely at the brand’s newly inaugurated plant in Howrah, West Bengal, with a current mont...

At just 25 years old, Koushal Garg stands as a testament to youthful ambition and strategic foresight in India's timber and plywood sector.  As the Managing Director of Gurukripa Timber and Plywood Private Limited, he has rapidly ascended the ranks of the industry, demonstrating that age is no barrier to impactful leadership.Koushal embarked on his entrepreneurial journey in 2018, initiating timber imports in Gandhidham, Gujarat—a city renowned for its timber trade.  Recognizing the potential for growth, he expanded operations by establishing a wholesale outlet in Mohali, Punjab.  This strategic move not only diversified the company's geographical footprint but also positioned it closer to key markets in North India.In November 2021, Koushal formalized his business vision by incorporating ...

In a city alive with ambition, where every co-working space pulses with ideas and every street corner holds the rhythm of progress; a quiet evolution is unfolding. It doesn’t clamour for attention with flashy logos or fast-fading fads. It makes its presence known in the cut of a silhouette, the feel of fabric that moves with you, and a design philosophy grounded in one powerful belief: Rise Above.  Welcome to Ariser - India’s freshest name in menswear. Born at the junction of sharp design and unshakable comfort, Ariser is here to shift the landscape of what modern men wear when they need to look sharp, feel free, and move through life with intent.  At the core of this change? The stretchable trousers.  The Everyday Essential, Reimagined Ariser’s focus on stretchable trousers isn’t coincide...

When it comes to engineering placements in India, the Indian Institutes of Technology (IITs) have long set the benchmark. However, recent placement outcomes at Lovely Professional University (LPU) are challenging this narrative, with LPU students now attracting offers that rival-and in some cases, surpass-those at the country’s most prestigious institutions.In a landmark achievement for the 2025 placement season, Sri Vishnu, a final-year BTech Electronics and Communication Engineering student at LPU, has secured a domestic package of 2.5 crore per annum from a leading robotics and automation company. This is one of the highest packages offered to a graduating engineering student in India this year.https://www.youtube.com/watch?v=jvGKoYFiMr8LPU’s placement momentum did not stop there. Betir...

June 26th, 2025, Mumbai, India —  Dr. Anjalika Atrey is a Mumbai-based Consultant Psychiatrist specialising in addiction &  trauma. She believes compassionate, evidence-based care can heal the brain and the human behind addiction.World Drug Day on 26th June is officially known as the International Day Against Drug Abuse and Illicit Trafficking. It was established by the United Nations in 1987 to raise awareness about the harmful effects of drug abuse and to promote action against illegal drug trade. The day aims to strengthen efforts in creating a drug-free society through prevention, treatment, and rehabilitation. It also encourages individuals, communities, and governments to come together and support people struggling with addiction.World Drug Day is observed each year, yet rarely c...

June 26, 2025, Bajaj Markets, a leading digital financial marketplace, simplifies shopping with the Bajaj Finserv Insta EMI Card, offering effortless payment options for both online and offline retail purchases. Additionally, this versatile EMI card enables seamless shopping with ONDC on Bajaj Markets, enhancing convenience for users.  The Open Network for Digital Commerce (ONDC) is revolutionising the Indian e-commerce landscape by integrating credit services, with EMI cards emerging as a key enabler for consumers across the country. This innovative approach allows shoppers to make purchases on ONDC’s platform and pay in convenient monthly instalments, enhancing affordability and driving greater adoption of digital commerce.  Reasons to Opt for the Bajaj Finserv Insta EMI Card on Bajaj Ma...

New Delhi, June, 2025 – Techmagnate, India’s leading digital marketing agency, has released its latest market trends report on India’s hotel industry, offering a comprehensive view of related customer behaviour. The report, based on the analysis of 110,000+ keywords, reveals a 9.49% overall growth in search volumes, with significant surges in “near me” and event-based searches, indicating evolving consumer preferences. Key Highlights from the Report●Non-Branded Searches Lead the Way:While branded queries saw a healthy growth of 13.96%, rising from 312.61 lakh to 356.26 lakh searches, non-branded queries continued to dominate, growing from 2205.21 lakh to 2400.57 lakh searches.  ●Rise of Event-Based and Localised Searches: Search interest in banquets and wedding halls grew 49.46%, while “ne...