Is Your Brand Being Ignored? Why Static Billboards Might Be Destroying Your Marketing ROI
“Brands are wasting lakhs on static ads that barely get noticed,” warns Aashish Kumar, Founder and CEO of Business On Wheel®. “It’s like shouting into a void—except you're paying premium rates for it.”With people spending less time looking up from their phones and more time on the move, the traditional billboard model is failing—and businesses that cling to it are risking more than just poor visibility. They’re putting their entire marketing ROI in jeopardy.The numbers are alarming. In a recent internal analysis, Business On Wheel® found that visibility and engagement from mobile-based advertising formats like van campaigns performed up to 4x better in terms of reach and recall than traditional fixed-location billboards.And the issue runs deeper than poor visibility. In a market overwhelme...









