Agency News

In a rapidly evolving online furniture market, one brand is quickly gaining traction with Indian shoppers looking to furnish their homes in style and comfort— Sofa Set Furniture. Known for its elegant, functional, and affordable range of home furniture, Sofa Set has become a go-to destination for modern buyers seeking premium quality without a premium price tag.Here are five key reasons Sofa Set Furniture is emerging as a top choice among online furniture shoppers:1. Modern Aesthetic Meets Everyday FunctionToday’s shoppers expect more than just looks—they want furniture that works for their lifestyle. Sofa Set delivers on both fronts. The brand’s designs reflect a clean, modern aesthetic that works across Indian homes, whether it’s a compact city apartment or a spacious suburban house.Amon...

~ Uno Minda is the only aftermarket brand with its own D2C website to sell its products online directly website~ National, 30th May 2025: Uno Minda, a leading Tier 1 supplier of proprietary automotive solutions to Original Equipment Manufacturers (OEMs) in India, is excited to announce the launch of UnoMindaKart, its new direct-to-consumer (D2C) platform in the Indian aftermarket. This makes Uno Minda the first aftermarket brand to offer products online through its proprietary platform, transforming how customers access high-quality auto components easily. Commenting on the same, Mr. Anand Kumar, Head of Strategy & Product, Uno Minda Aftermarket, stated, "We are thrilled to introduce our new D2C platform, which embodies our commitment to innovation and customer satisfaction. UnoMindaKa...

Mumbai, India – Radico Khaitan, one of India’s leading IMFL (Indian Made Foreign Liquor) companies, has announced its decision to withdraw the recently launched brand name ‘Trikal’ following public concerns. The company has emphasized that this move is not merely a commercial decision but a reflection of its commitment to honoring the sentiments of the people of India.The word ‘Trikal’ is derived from Sanskrit and signifies the confluence of the past, present, and future. The brand name was inspired by the intent to pay tribute to India’s rich heritage, culture, and craftsmanship. According to the company, the initiative aimed to present the eternal spirit of the nation to the world through the lens of Indian artisans and cultural legacy.A spokesperson for Radico Khaitan stated,“As one of ...

Mumbai, India – India’s design education ecosystem continues to cultivate a new generation of innovators who are reshaping global fashion narratives. Exemplifying this evolution is The Graduate Show 2025, presented by NIF Global Andheri (Centre Head: Ms. Mamta Gautam) in proud association with VCHIC Image Consultancy (Founder: Mrs. Varsha Chaturvedi). This landmark event showcases the transition of graduating designers into industry-ready professionals, embodying the convergence of creativity, identity, and industry insight.The Graduate Show ’25 is more than a fashion presentation — it’s a celebration of vision, grit, and transformation. With every collection, students weave together tradition and innovation, presenting a unique fusion of bold silhouettes, cultural depth, and modern storyt...

Mumbai, May 30, 2025 – This World No Tobacco Day, Rusan Pharma’s nicotine patch brand ‘2baconil’ has unveiled a quirky anthem-driven campaign titled “2baconil Kar, Zindagi Fulfil Kar.” The new campaign represents a bold creative shift in anti-tobacco messaging – moving away from fear-based scare tactics and instead embracing empathy, relatability, and humour. By positioning 2baconil as a non-judgmental, supportive quit-smoking partner, the campaign speaks to people who smoke in their own language and with a dose of light-hearted encouragement. Conceived by digital agency Beeing Social, the anthem-style creative film is a musical ode to quitting smoking that swaps gloom and guilt for wit and warmth. Anti-smoking campaigns often rely on graphic fear appeals, from shocking images of diseased ...

May 30, 2025 – Global Release:FreeAgent, the revolutionary cricket talent platform connecting players, clubs, and agents worldwide, is proud to feature an exclusive interview with Munish Rao, Co-Founder and Head of Global Business Operations. With over 9 years of deep-rooted experience in the sports and cricketing ecosystem, Munish brings unmatched insight and energy to the game’s global evolution.Meet Munish RaoFrom shaping strategic sports partnerships to managing assets across borders, Munish has played pivotal roles in leading organizations such as Legends League Cricket, CricKingdom, Sports Kingdom, and LegaXy Sports. Today, he brings that expertise to FreeAgent, a platform aimed at redefining cricket connections around the globe.His Cricketing Journey“I’ve been in the cricket industr...

* The Bharat Quality Mission conference was held to educate sellers on growth and compliance New Delhi, May 30, 2025: India SME Forum successfully concluded the Bharat Quality Mission Conference with a unified call for systemic reform in the implementation of Quality Control Orders (QCOs). Organized in partnership with Amazon to educate sellers on growth and compliance, the event brought together over 300 stakeholders—including top policymakers, industry leaders, certification authorities, and e-commerce enablers. Over 12 million MSMEs have been digitized through Amazon’s initiatives. Building on the momentum of a recent national webinar that saw participation from over 11,000 MSMEs, the conference featured deep dives into critical challenges such as certification delays, testing infrastru...

Written over three transformative years, the six songs on the EP come directly from Max’s lived experiences: the electric thrill of first love, the slow unraveling of a romance weighed down by past trauma, and the bittersweet ache of memories that refuse to fade even after everything has fallen apart. “I don’t sit down and write songs just for the sake of it,” Max shares. “Every track comes from a moment or event that deeply moves me. These songs are snapshots — capturing the real emotions of those times.” From the butterflies of early love to the shadows of fear, insecurity, and heartbreak, Sunflowers & Dreams offers a raw, unfiltered look at the emotional rollercoaster we all face. The visual storytelling around the EP is just as carefully crafted. The music video for “Young Again,” ...

In an evening steeped in nostalgia, reverence, and renewal, the iconic Artists’ Centre reopened its doors to the public at its original and spiritual home — the Army & Navy Building at Kala Ghoda, Mumbai. Originally established in 1950 at Ador House, Artists’ Centre has long been a cultural landmark, nurturing generations of Indian artists and offering a democratic space for creative expression.The reopening was marked by the inaugural solo exhibition “Silent Voyages – Brushstrokes by the Sea” by veteran artist Nagnath Mankeshwar. His tranquil, meditative seascapes served as the perfect ode to a space that has quietly held the artistic pulse of the city for over seven decades.The event saw the gracious presence of some of India’s most eminent figures in the art world, including Brinda ...

Hyderabad, India, May 30, 2025: In a move that blends science, self-care, and star power, Samantha Ruth Prabhu has officially joined Gataca, a longevity and performance-focused nutraceutical company, as its co-founder. Known for her discipline, grit, and deep commitment to health, Samantha now brings her voice, vision, and curiosity to a brand focused on helping people live longer through peak performance.Gataca aims to help people optimize their health, enhance performance, and extend longevity through cutting-edge, science-backed nutraceuticals. At the heart of its lineup is the NMN supplement that boosts NAD+, a vital molecule responsible for cellular energy, DNA repair, and healthy aging. Since NAD+ levels decline with age, replenishing them with NMN can lead to increased energy, sharp...