Agency News

Hyderabad, January 28, 2025: In a display of community spirit and to encourage the fitness culture among its residents and neighbouring community, ASBL Springs hosted the #RunForUnity marathon in Pocharam, on Republic Day, attracting over 800 participants. This event underscored ASBL’s commitment to promoting an active and healthy lifestyle while bringing together residents and local communities. The marathon’s timely scheduling on Republic Day reflected the brand's dedication to fostering unity and wellness within the community. Participants ranging from children to senior citizens took part in both the 5K and 10K runs. Over 250 competitors showed remarkable determination and spirit to conquer the 10K challenge. Winners from each age and gender category received memento shields and cash p...

Bengaluru, January 28, 2025: House of Masaba, a renowned fashion and apparel brand, has adopted MoEngage as its customer engagement partner. Acquired by ABFRL (Aditya Birla Fashion and Retail) around 2.5 years ago, the brand has grown 5X in that period and is set to close in 2024 with a net ARR of Rs 150 Crores.  With plans for an international market and category expansion, the brand clocked the need for a martech platform to enhance its customer engagement initiatives to match its growth pace. Prior to using MoEngage, House of Masaba utilized multiple marketing tools to drive its engagement initiatives, i.e., one each for email, WhatsApp, SMS and push notifications.   “We realized that our customer engagement initiatives were working somewhat in silos. So we wanted a martech platform tha...

Yash Dalal, Founder of Radiance Growth is a globally renowned name for his expertly executed Video Sales Letters and Multi-Step Lead Magnet Funnels, not just in India but also abroad…In a recent encounter, we asked him about his take on the Indian Digital Marketing space in 2025. Dalal replied, “I see the Indian Digital Marketing space as an age-old half-sunken ship, that’s still somehow sailing due to normalised lies and high-demand in the market.” This bold statement sheds light on the challenges and opportunities facing the industry today.Continuing the conversation, we asked him to elaborate more on this statement. He stated, “More than 80% of the Indian clients are illusionised to get the maximum unrealistic level of output, with the most bare minimum financial input. This gives birth...

Piudip Media Pvt Ltd is making a significant impact in India’s Tier 2 cities, proving that innovation and social responsibility can go hand in hand. Founded by Mr. S.K. Awasthi and Mrs. Amita Awasthi, the IT and BPO company has positioned itself as a pioneer in empowering women and fostering local economic growth. With a strong commitment to bridging the gap between urban and rural India, Piudip Media is creating opportunities where they are needed the most, changing lives and inspiring communities along the way.With over 30 years of experience in the IT and BPO sectors, Mr. Awasthi has brought invaluable expertise to the organization. His strategic vision is complemented by Mrs. Amita Awasthi’s passion for social welfare and community empowerment. Together, this power couple has built a c...

In an industry dominated by pre-packaged and frozen ingredients, MeeSaaVi Cafe stands tall with its unwavering commitment to freshness. With the tagline, “In the world of Frozen Food, we prioritize fresh,” MeeSaaVi has not only won the hearts of food lovers but has also set a benchmark for quality and innovation in the café industry.From a modest cloud kitchen launched in 2021 in Ahmedabad, the brand has blossomed into a network of thriving outlets across cities like Ahmedabad (Nikol, Chandkheda, GPO, Naroda, Memco), Vadodara, Una (Diu), Sagwara, and Jaipur. Today, MeeSaaVi boasts 15 registered brands under its umbrella, a world record for offering 25 unique dishes and 25 amenities under one roof, and an impressive feat of never having a single outlet shut down permanently—a rarity in toda...

Bangalore, India – January 28, 2025 – In today's rapidly evolving digital landscape, a robust understanding of digital marketing is essential for success. Digital Marketing Catalyst, a premier institute in Bangalore, is proud to announce the launch of its affordable and high-quality training programs, meticulously designed for students, professionals, and entrepreneurs. The institute offers both online and offline classes, providing flexible learning opportunities to accommodate diverse schedules.Bridging the Skills GapFounded with the vision of empowering individuals to excel in the digital marketing arena, Digital Marketing Catalyst addresses the growing demand for skilled digital marketers as businesses increasingly transition to online platforms. Recognizing that high training costs ca...

Khavya Makeshbabu’s love for food has been a defining part of her life since childhood. From exploring new flavors to experimenting with cuisines, she found joy in the culinary world. However, her passion for food wasn’t always simple. Torn between indulging in delicious meals and maintaining a healthy lifestyle, Khavya faced a dilemma that many can relate to. This internal struggle became the foundation for her journey toward creating a solution for herself and others who sought balance.Her pursuit of this balance led Khavya to research ways to merge taste and nutrition seamlessly. She realized that the challenge wasn’t just about healthy eating for adults but also for parents trying to provide nutritious options to their picky-eating children. This understanding fueled her determination ...

28 January 2025, Bengaluru: The grand finale of Gopalan Super Singer Season 5, a celebrated musical competition presented by Gopalan Enterprises, renowned for discovering and nurturing fresh talent from across the country, was an emotional and star-studded affair that paid a heartfelt tribute to the late legendary actor and singer, Dr.Puneeth Rajkumar. This season was dedicated to celebrating his immense contribution to Kannada cinema and music, and the finale was a fitting tribute to his lasting legacy.In a heartfelt moment, the family of Puneeth Rajkumar, including his wife Ashwini Puneeth Rajkumar, graced the event for the official release of the Puneeth Rajkumar Anthem. Produced by Dr. C. Prabhakar & Composed by renowned music director and singer, Sunil Koshy under the Jhankar musi...

28 January 2025 Absolute Barbecues, popularly known as AB’s, is all set to kick off the year with its highly awaited Desi Mexicana Food Fest, running from January 29th to February 12th. This extraordinary food celebration promises to offer an immersive culinary experience that blends the bold, vibrant flavors of Mexico with a unique Indian twist. Whether you’re a seasoned foodie or someone who appreciates great food in a lively atmosphere, the Desi Mexicana Food Fest is an event you don’t want to miss.Starters That Set the ToneThe festival’s journey begins with a selection of appetizers that are sure to tantalize your taste buds. Guests can enjoy the smoky, melt-in-your-mouth Smoked Cottage Cheese or the perfectly spiced Mexican Chicken Bites, setting the perfect tone for the bold and flav...

The semi-finalists from last year, Chennai Singams, are gunning for the ISPL-2 title. Led by captain Sumeet Dhekale, a hard-hitting left-handed top-order batter from the Nallasopara region in Mumbai, the team is determined to make an impact. The captain is eager to make amends this season after being dissatisfied with his performance in the previous one. “I didn’t get too many runs in the last ISPL, and I want to compensate for that this time and win the title,” said Dhekale, who owns a sports shop.The squad also boasts Prashant Gharat, Rahul Sawant, Shubham Sangale, Vedant Mayekar, and the six-hitting machine Ketan Mhatre, completing the lineup of Mumbai boys who have realized their dream of playing in the streets to getting a ticket to the stadium’s 22-yard pitch.Looking ahead to season ...