Mumbai, September 29, 2025 — Business Strategist Hirav Shah has advised industries across the world, but his most unforgettable experiences often circle back to the entertainment and live events industry. His long-standing association with Wizcraft International Entertainment, the creators of the IIFA Awards, laid the foundation for one of the biggest music moments in India — the Global Citizen Festival in Mumbai featuring Coldplay and Chris Martin.
Business Strategist Hirav Shah played a strategic role in supporting the event’s execution with Wizcraft — from planning to aligning global talent and ensuring business clarity for what became the biggest music festival in Indian history. “Looking back at that historic night in Mumbai, I clearly saw four elements that defined Coldplay’s global success — Emotion, Innovation, Branding, and Experience. Each of them was on full display, and each left a lasting impression on me as both a strategist and a witness,” said Business Strategist Hirav Shah.
Emotion: The Chris Martin Impact
Business Strategist Hirav Shah recalls how Chris Martin brought raw emotion into a massive Indian audience, creating a personal bond that felt beyond music. “Chris Martin wasn’t just singing; he was weaving emotion into every note. Standing in that ground, I saw thousands of people cry, sing, and celebrate together — that’s when you realize Coldplay’s real strength is not music alone, it’s the emotional connection,” said Business Strategist Hirav Shah.
Innovation: Redefining Live Experiences
Coldplay’s ability to innovate stood out during the Mumbai event. LED wristbands, synchronized visuals, and interactive elements transformed the night into a collective memory. “Coldplay turned a performance into an innovation lab. They didn’t just deliver a concert — they delivered an unforgettable experience. For me, it proved that innovation is not limited to products, but also to emotions and experiences,” Business Strategist Hirav Shah noted.
Branding: Hope, Unity, and Global Identity.
Coldplay’s brand positioning as colorful, hopeful, and globally inclusive resonated throughout the festival. “Coldplay is a global brand built on hope and vibrancy. At Global Citizen, their presence amplified the event’s purpose of change, sustainability, and global unity. That is powerful branding in action,” observed Business Strategist Hirav Shah.
Experience: From IIFA to Global Citizen
For Business Strategist Hirav Shah, his journey with Wizcraft has always been about trust, clarity, and scale. “As someone who works every year with IIFA alongside Wizcraft, I’ve seen the scale of decisions needed — choosing the right country, finding sponsors, handling ticketing, and balancing star power with expenses. These are massive investments where strategy, timing, and validation decide success. I’m always thankful to my dear friend and brother Andre Timmins, Co-founder of Wizcraft and the Wizcraft team for trusting me in this journey. That same experience helped when Global Citizen India came up — and it turned into one of the most historic events in Indian music,” said Business Strategist Hirav Shah.
Chris Martin: An Unforgettable Memory
Business Strategist Hirav Shah adds a personal note about that night with Chris Martin at Global Citizen: “How can I forget my own experience? Even though it’s many years back, it’s unforgettable. What energy he had, what a stage presence, what an aura! Chris Martin was simply amazing. I’ve worked with global icons across industries, but that night I personally saw how emotion, innovation, and branding all came alive in one man’s performance. It left a deep mark on me as a strategist and as a human being.”
The Global Citizen Festival India in Mumbai featured not only Coldplay and Chris Martin, but also global icons like Jay-Z, Demi Lovato, and AR Rahman, alongside Bollywood legends Shah Rukh Khan and Amitabh Bachchan and many other stars. For Business Strategist Hirav Shah, being part of the strategic backbone of such a historic night was proof that emotion, innovation, branding, and experience are the true drivers of impact.
About Hirav Shah
Business Strategist Hirav Shah is a globally respected advisor and the founder of Bizz6 — the world’s first Business Decision Validation Hub. He has guided leading corporations, startups, investors, and entertainment houses across industries including real estate, private equity, capital markets, manufacturing, technology, entertainment, sports, and fashion. Known for his 6+3+2 success formula — hard work, mindset, skills, strategy, execution, luck + hunger, dedication, consistency + innovation, marketing — Hirav Shah is recognized for transforming confusion into clarity and ideas into execution.
Closing Perspective
Business Strategist Hirav Shah believes Coldplay’s success goes far beyond chart-topping hits. “Coldplay showed India that music can be more than performance — it can be emotion, innovation, and branding rolled into one global experience. That night in Mumbai wasn’t just entertainment; it was history in the making. For me, it reinforced my belief that great strategy makes great experiences possible,” Business Strategist Hirav Shah concluded.